Dish Network Corporation of America is one of the leading satellite TV services with more than 8 million customers in the United States. However, many customers have expressed their dissatisfaction with how the Dish Network company makes it almost impossible for them to cancel services. As this discourse aims to explain, there are quite several valid grounds why canceling Dish needs to be done.
High-Pressure Retention Tactics
There is another major reason why it is difficult to cancel Dish and that is because they employ a rather aggressive customer retention section that aims to stop people from leaving. If you try to cancel a subscription and you call the company to do this, you will be met with a hail of questions from the retention agent about why you wish to unsubscribe and attempts to make you change your mind.
They may use various strategies, such as offering you a deal with some sort of discount, or even trying to convince you to change your mind about canceling. The agents will do all that they can to save every customer they can, therefore, they will dedicate their best efforts. It puts a lot of pressure on the customer to either keep paying or try to cancel service and is frustrating for many folks.
Contributes to making Cancellation a nuisance and a time-wasting process
Besides retention strategies, Dish ensures that the cancellation process also takes a very long period and is very tiresome. As a rule, you are unable to cancel the operation online or through electronic means. You have to schedule a call by phone and when you do, prepare to wait for some time before getting through. When you are finally connected to someone, the conversation can take a lengthy time – the longest when it takes up to an hour and a half.
They also often compel you to make early termination fees especially depending on the contract terms you had signed. They said that calculating and collecting these fees also tends to prolong the cancellation call even further. The only flaw that I witnessed jumping through all the hoops to cancel, is that it is tiring to the customers who are just not happy with a certain service.
No Prorated Final Bill
One more disappointment with canceling Dish occurs when the final amount is being paid on the bill. In contrast with most other subscription services, Dish has no policy of adjusting your final bill depending on the dates you choose to cancel. Therefore, even if you cancel a subscription service one day after the beginning of a new billing cycle, you will be liable to be charged for the entire month. This seems rather unfair whenever customers have to pay bills which they think should be in some relation to the amount of service received.
Will not allow any equipment to be returned till the account has been closed.
They also have areas for the return of your Dish Network equipment such as receivers and dishes among other equipment. To top it all, Dish company will not accept the return of equipment until they have canceled your account. Thus, one has to call the company to cancel in the first place and then coordinate with the company to return the devices. This second level of communication is more inconvenient and prolongs the process of fully cutting off ties with the company.
Makes You Reimburse Promotions
Last but not least, Dish has quite stringent measures concerning the price drop or other perks you receive in the form of promos during your subscription. If any of those promotions are active at the time you make the cancellation, you may have to fully repay the value of these promotions. These reimbursement fees can be quite high and could range from $400 and even more. This causes many customers to have second thoughts about going through the process of canceling.
From retention desperation, last-minute bill befuddlement, equipment return issues, and valuable promotions restitution, Dish has created significant barriers to disconnection. These frustrations give rather an impression that Dish just does not want to set customers free. And for good reason, as the cost of obtaining new subscribers is significantly higher for subscription TV firms than that of maintaining current ones.
While Dish has been safeguarding its revenue, it is annoying hundreds of thousands of customers who feel compelled to continue paying for services they no longer desire. This leads to a deterioration of the brand image and customers who stir up are given a heads up on how to get out of Dish Network. For the consumers who wish to have more corporate responsibility and fewer contract obligations, it is, in fact, very challenging to sever the cord with Dish.
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