DIRECTV Stream was formerly known as AT&T TV and AT&T TV Now before it switched to its current name, DIRECTV Stream. This live television and video-on-demand provider is owned by DIRECTV but does not use satellite television or cable connections.
When was the change of the name?
AT&T TV and AT&T TV Now combined on August 2, 2022, and later became DIRECTV Stream. Following AT&T's 2021 partial divestment from DIRECTV to TPG Capital but retention of 70% ownership, this rebranding took place Originally known as AT&T TV, DirecTV Stream suggests the firm is switching to a streaming service instead of satellite TV.
How and Why Is It Necessary to Transition from AT&T TV to DIRECTV Stream?
There are a few reasons why AT&T decided to rebrand AT&T TV as DIRECTV Stream:
1. Transition focus to streaming: But as consumers keep on ‘cord cutting’ on pay TV and moving more to streaming services, DIRECTV would rather want to promote its streaming service rather than its satellite TV service. The name chosen for the new offering, DIRECTV Stream, also reflects this streaming emphasis.
2. Unify brands: With AT&T TV and AT&T TV Now services previously having different apps and websites, the unification as DIRECTV Stream is beneficial.
3. Leverage DIRECTV brand equity: The same is true for the name which is globally recognized as the provider of TV service. DIRECTV Stream can capitalize on this as it already has some form of recognition in the market.
4. Distance from AT&T: Since AT&T sold part of DIRECTV, to start branding the service under AT&T TV is to move farther away from it.
What TV Packages and Features Are There in DIRECTV Stream?
DIRECTV Stream offers four main packages with 65+ live TV channels, and up to 140+ channels, respectively. These packages include:
• Movies & Entertainment – 65 plus channels for $69. 99 per month
• Choice – Over 90 Channels for $89. 99 monthly.
• Ultimate – 130+ for $104. 99/mo.
• Premier – Over 140 channels with HBO Max included for $149. 99 per month.
Other DIRECTV Stream features include:
• Stream 20 devices on the home.
• A feature that is missing or is further limited is the cloud DVR storage, where users can record as many programs as they want.
• Regional sports networks and games Services
• On-demand titles reaching over 40,000
How does this service – DIRECTV Stream – stack up against other live TV streaming services?
DIRECTV Stream compares favorably to other top live TV streaming platforms:
• Provides relatively reasonable channel quantities and options
• It has all RSNs and local sports, which are included without an additional charge.
• Unlimited DVR makes it stand out from restrictions on platforms like YouTube TV, as well as Hulu + Live TV.
• This sets the Premier package apart from other services since HBO Max is now included.
However, DIRECTV Stream costs more than the Sling TV and YouTube TV services, among others. But for the extra channels and the delights, it offers more for the higher monthly subscription fee.
Should You Leap DIRECTV Stream?
For those who decided to free themselves from cable service but still desire live sports, news, and entertainment, DIRECTV Stream is the best service. With unlimited DVR and streaming, it can effectively substitute your conventional cable TV subscription.
The flip side is, it costs more in terms of monthly subscription fees, compared to other streaming platforms. But you get what you paid for with the channel offerings and the other options of the DIRECTV Stream. If one is a serious TV fan, this added package would probably be just the thing needed to make the higher cost worth it.
Conclusion
Despite the ‘Stream’ suffix in the name, DIRECTV Stream brings you the familiar live TV streaming service as you know it. Since DIRECTV transitioned from satellite to streaming services, this rebranding could also serve to bring the company in line with this more strategic position that involves transmitting content through the Internet. If you are interested in cutting the cord but don’t want to let go of live Sports, news shows, and the like, then yes, DIRECTV Stream is for you.
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