On the same account, several organizations and firms are establishing and expanding their operations with a focus on senior citizens since the population of seniors is rapidly increasing in the United States. This includes satellite television service provider DISH which provides special services and offers to its customers based on their age, including special packages for older people. Well, what offers does DISH have on this category of people? Here's an overview.
DISH’s America’s Top 120 Package is a combination of basic and premium channels that allows customers to enjoy their favorite programs without going over their budget.
SEN is one of the packages offered by DISH, and it goes by the name “America’s Top 120.” This package offers over 190 channels of entertainment, news, and sports programs among others at a fee of $59.99 monthly. Some of the most popular channels for seniors included are:
- The Hallmark Channel: Offers family / inspirational and other types of programming.
- The Weather Channel: Works mainly in weather reporting as well as offering documentaries.
- Turner Classic Movies: Broadcasts movies from Hollywood’s Film Library and other motion pictures of the Golden Era.
- Bloomberg TV: Business, markets, and financial information are provided.
- Game Show Network: Works for traditional game shows.
Therefore, the channel lineup caters to senior citizens’ interests while at the same time allowing the service providers to offer charging at an affordable rate.
If the Senior TV Package Subscription of DISH is to be offered at a discount, then the following is an appropriate promotional strategy.
DISH provides seniors with a discount for their television packages to all its customers who are 55 years of age and above every month. This offer is valid for America’s Top Packages and the Top 120 where you are eligible for a discount of $10 per month. Therefore, the effective monthly price when applying for the claim of senior citizen discount would be $49.99. This discount does not apply to the base TV package and is instead only available on optional services. However, getting a $120 discount reduces the cost of the service and makes it more affordable.
Easy-to-Use Equipment
The remotes, the guides, and all the receivers that are used at DISH have been made to be very simple to use. Elements that enhance the comfort of seniors include large fonts that enable one to read comfortably, voice-controlled keypads/remote controls, and a simple program listing. Technical support is also provided round-the-clock if there is any query that may arise out of the use of the equipment. Thus seniors who are not so into technology can also comfortably watch their favorite shows.
No Contract Requirements
Thus, DISH does not tie up its clients with long annual contracts as many other cable and satellite TV companies do. It can be accessed on a monthly subscription. This means that the seniors are in a better position regarding the question of their ability to commit to the service for long. They can sign up for DISH for a few months and then understand whether they would like to remain in the program or make alterations. The flexibility with one month being a unit of costs, and reduced costs due to the senior citizen discount also leads to lower cost barriers too.
Combining options with Internet and Phone
Besides TV programming, there is an equally high demand for home internet and phone services for many seniors. You can bundle DISH TV service with its internet or phone service, as offered through DISH. Mobile service packages offered begin from $9.99 per month. Seniors can also opt for unlimited data internet plans at $39.99 per month or bundled with another service. Some of the reasons seniors prefer one bill each month include they find it easier to manage one bill than several individual bills. This also means that integrated services with one provider are usually cheaper compared to when they are separate services from different providers.
Referral Rewards Program
In addition, customers can refer other people by use of the DISH referral program, which allows an existing customer to get account credits. In the same instance that the senior customer brings a friend into the DISH service then the senior gets a $50 credit on the account. So while DISH is rewarding senior users for inviting others to the platform, those people get $50 off their bill, so it’s a win-win. Another advantage is that this is an essential benefit for elderly people who have certain financial constraints.
In-Home Service Included
As for additional services, installation of satellite equipment by DISH specialists is free for new customers, meeting the professional standard. A satellite dish will be placed, cables will be wired, and the receivers shall be put in place by the technician. This service becomes a real plus since it allows seniors to avoid climbing on the roof or struggling with the installation of any equipment. This gives confidence that the equipment is well fixed to ensure that it is not accidentally relocated by anyone. Routine in-home service calls are also made anytime there is a need for service to equipment used or replacement.
Mobile App Functions
Freest allows viewers to watch television from their Smartphones, tablets, or laptops through the ‘DISH Anywhere’ mobile application. That way elders can have their favorite shows, news, and movies with them all the time. Google Assistant is also available on DISH for voice control. Audiences can switch to other channels, check schedules, seek programs or shows, and do many other things without typing a single word into a device, they can speak to a Google smart device. It is an advantage for seniors who are well conversant with technological advancement as they get convenience from the features of the app and the voice control.
To sum it up, despite certain shortcomings, DISH does offer good senior citizen services in the form of discounts, choice of packages, installation services, and account privileges. The TV bundles’ deals ensure that it is possible to get packages on a fixed income while at the same time, senior citizens can get to be larger than 190 interesting channels. Phone connection is also offered in a bundled package of dish phone internet and TV for convenience. Therefore, DISH can make itself the one-stop shop for all the needs required by the elderly who are always on the lookout for cheap home entertainment and connectivity. One strategy is to compare DISH with the other players such as DIRECTV or cable operating in the country, so that seniors can get the best deal. However, the senior discount offered at DISH, the referral program, and easy equipment should make it a formidable competitor in catering to the needs of this demographic.
Ready to upgrade your TV experience? Call us now at (877) 471-4808 to find the perfect Dish Network plan for you! Don’t miss out on great entertainment—our team is here to help you choose the best package and get you started today.
